"Kathy Mordini emphasized the crucial role of non-profits in enhancing community positivity during her presentation to the Belleville CEO class. She highlighted the importance of branding, explaining how it enables businesses to distinguish themselves and attract customers. Mordini also stressed that giving back to the community not only fosters personal fulfillment but also elevates a business’s reputation and visibility. Furthermore, she discussed how fundraising is essential for non-profits, allowing them to focus on thriving rather than merely surviving financially. Her message underscored that community engagement and smart branding can lead to both personal and organizational growth." - Jordon Gully, Loyal Flanders, and Ben Vosse of Belleville CEO session 2. #bellevillemuralproject @belleville.il.ceo #bellevilleceo @bellevillemuralproject